Football finance expert assesses youth-focused modelpublished at 17:06 30 April
Football finance writer Chris Weatherspoon has praised Sunderland's youth-focused business model while warning against the losses that come with staying in the Championship too long.
"When we talk about PSR and stuff like that, it's kind of not really an issue for Sunderland," he told BBC Radio Newcastle.
"It's not something they have to concern themselves with and that's even the case when in the Championship you're allowed to lose less money than if you're in the Premier League.
"Sunderland don't have any issues there because although they're loss making like just about every Championship club is, they're not loss making to the extent that's posing a problem."
In February 2021, Kyril Louis-Dreyfus bought a controlling interest in the Black Cats and became the club's chairman. Along with sporting director Kristjaan Speakman who arrived in Wearside in 2020, the young owner set about a focus on signing young players to develop and sell on for a profit.
Weatherspoon added: "It would be very hard to criticise them in terms of the way they've embarked upon signing young players for pretty small fees I think.
"They're very coy around disclosing this but I think the most they've spent on someone is about £3-£3.5m tops and they've got several players in the squad right now that are worth probably quite a lot more than that."
In the last summer transfer window, Sunderland sold Jack Clarke for an initial £15m, making a significant profit on the winger.
Similarly, it has already been announced Brighton have signed Tommy Watson who came through the Academy of Light for £10m.
The accountant-turned-football-writer warns however that despite their shrewd business, failure to get promoted to the Premier League comes at a financial cost.
"I guess the problem for Sunderland really is that, as it is for any club in the Championship, the longer you're there, the longer you continue to lose money," he said.
"Preston North End might go down this weekend and they've spent the last nine years they've finished consistently between 7th and 14th or 15th.
"They've neither really bothered the top end nor the bottom and they've lost over £100m in doing that. That's kind of like the cautionary tale and that's true of loads of Championship teams so I think that's the risk really."
Regis Le Bris' side have already secured their place in the play-offs but Weatherspoon expects the model will continue whether they're successful in returning to England's top flight.
"By the looks of it the business model at Sunderland is they sell one player per summer for a solid fee and I would expect that will probably happen," he added.
"I'd say that would certainly happen if they don't get promoted. It might happen even if they do."